Passion….Did you loose it somewhere? After having some smoked ribs cooked on my Pink Traeger Pig, along with some freshly squeezed tangerine margaritas, my wife decided to show our guests some Josh Groben since they liked amazing vocalists. While enjoying the night, along came a violinist that started a very dramatic solo. At first I was entertained, in the end I was moved. It made me think, am I living with passion. Life is too short not too. Let me challenge you. Do you see the commitment and passion this woman has while playing. I challenge you and myself for 2010 to pursue at least one thing with this much passion. When is the last time you ran with the your shoes off in the snow so your toes just about go numb. When is the last time you took your $40,000 SUV and really went off-roadin’. Find something. Heck, challenge yourself to sit and listen for God’s voice and don’t get up until you hear him speak something into your soul. God gave us such a wonderful world to live in and enjoy. Are you livin’ or are you just survivin’?. Yes, the pink pig does it, if you’re into digitally controlled convection wood pellet smokers, but what about other areas of my life.
Have I settled? Have I accepted middle age………….NEVER!!!!!!!!!
At Denver Advertising, we believe there are many qualified Denver advertising agencies to choose from. What is the most important when choosing an advertising agency? We believe at Denver Advertising, that you choose an agency that you can trust and communicate with. Yes it’s very important how the agency plans on increasing your business, but if you can’t communicate with the agency or you don’t trust them, then how they grow your business is irrelevant.
For over 19 years, Denver Advertising has been helping grow businesses in Denver, Colorado and throughout the nation. We would love to earn your trust.
Paper still remains to be one of the most visible and enduring medium for communication today. Even though a lot of populace now prefers surfing through the net or the television to find the perfect service and product providers, maximum amounts of people still choose paper and print advertising over other media.
We offer a wide variety of print advertising design services including: Package, Brochure, Logo, Trade Show, Billboard, Sign design and Corporate Identity design. We encourage you to view our Portolfio Page for examples of “The Goods” from Denver Advertising.
CHICAGO (AdAge.com) — There’s still nothing like the real thing. Or so say food marketers looking to stand out in the mass-produced herd. What really is “real” could eventually be for the government to determine. In the meantime, real people drink Caribou, real dogs eat Alpo, real sandwiches have Hellmann’s and Canada Dry ginger ale is made with real ginger. Don’t bother taking notes, because Wendy’s says “You know when it’s real” anyway.
Advertised “real” foods, products, services and even experiences aren’t new, but they’re on the rise. Beef as “real food for real people” is an artifact of the 1980s. Hellmann’s Real Mayonnaise launched the “It’s time for real” campaign in 2007, from creative agency Ogilvy & Mather, New York. But as consumers become increasingly conscientious about what’s in their food, marketers are working to portray their products as minimally processed, and a handful of “real” campaigns have been launched in recent months.
“To some consumers, ‘real and natural’ translates to better than ‘processed’ or ‘not real’,” said Darren Tristano, executive VP-Technomic, a Chicago food-industry consultancy. “That’s what they’re trying to appeal to. That consumer wants things that are natural, and, in a way, that translates into ‘homemade,’ and other words that imply the same thing.”
Canada Dry’s campaign from JWT, Toronto, extols the use of “real ginger,” in contrast to its competitors. Wendy’s campaign from agency Kaplan Thaler Group focuses on the chain’s use of fresh rather than frozen meat, comparing competitors’ burgers to hockey pucks. Caribou Coffee launched its first TV campaign, from agency Colle & McVoy, this fall. The chain promise “real” chocolate in its mochas, and pokes fun at Starbucks’ clientele, by way of plastic dolls that don’t patronize Caribou because, they say, “We’re not real.”
These tactics shouldn’t be surprising, as the food industry has been rocked with a series of recalls in nuts, and increasing skepticism about how meat and dairy are treated on the way to the grocery store. Using the word “real,” Mr. Tristano said, appeals to consumers interested in free-range and natural products, while sidestepping certifications associated with regulated terms such as “organic.”
But today’s loophole could be tomorrow’s regulation, said Supermarket Guru’s Phil Lempert. “Do I think [‘real’ is] powerful? Yes,” he said. “Do I think that the next phase is the government will actually take a look and try to clarify what should be real and what shouldn’t be real? Yes.” Mr. Lempert added that the Obama administration is “much more aggressive than we’ve seen in a long time,” and the more marketers that use “real” to circumnavigate regulation, “it’s more likely the government will step in.”
